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Alexa Chung bruised but still standing

Despite appearing on the cover of British Vogue in June, things have been quite quiet recently on the fashion front for the 27 year old model and TV presenter Alexa Chung.

She made the headlines for all the wrong reasons earlier this month when the tabloids went into overdrive over the break up of her relationship with the front man of the Arctic Monkeys Alex Turner after 4 years together.

Alexa however, the leggy ambassador for Chanel who hails from Hampshire, has been quick in re-evaluating herself. Nothing so mundane as a new haircut for Ms Chung however, but a new home in New York. It’s been reported that she has swapped her home in Williamsburg Brooklyn for one in the Lower East Side of Manhatten, where she is said to have snapped up a one bedroomed apartment for $600,000.

While are some who have said that a few pieces of free Chanel clobber does not a mortgage make, it’s fair to point out that new TV assignments do. The first of these is a new reality show, which has the working title of ’24 hour catwalk’, which will be aired in the US and pitches aspiring designers in a contest against each other.

Critics have already pointed out that the premise is very similar to the hugely successful ‘Project Runway’, but Chung is still hoping that this will be her big moment to launch herself as a serious presenter and be ranked alongside the likes of the highly popular host of PR, Heidi Klum. Particularly after her first foray on US TV, ‘It’s on with Alexa Chung’ only lasted for two seasons.

September will also her launch the second collection she has designed for Madewell, the US retailer. This range is apparently inspired by girls who belong to groups who live by their looks.

M&S asks are you wearing the correct size bra??

M&S will be holding their famous bra fitting event between August 25^th and September 25^th this year. As it is estimated that over 1/3 of women are wearing the wrong size bra, M&S want to encourage all women to call into their nearest store and have a free fit by a trained advisor.

As well as having the free fitting, every woman who is measured will receive a free voucher worth £5 to redeem when they spend £30 or more on lingerie, excluding hosiery and shape wear.

The head of lingerie design for M&S, Soozie Jenkinson has spoken about the event, and said that she still finds it unbelievable that the average woman buys more shoes a year than she does bras. She added that M&S wanted to get the message across that in the same way new shoes enhances an outfit, a new well-fitting bra will improve posture as well as making them look slimmer and boost both their assets and their confidence.

The long and (very) short of men’s swimwear at Debenhams

The findings of the recent research by Debenhams are seen as vital for the designers of their mens swimwear range as they prepare for the sales boom expected to come from the Olympics. Their research also shows what age a man reaches before he can no longer resist slipping on a pair of Speedos.

The Debenhams survey shows that the correlation between a mans age and his preference in swimwear means that teenagers prefer board shorts , tailored trunks are the most popular for those between their late 20’s and early 40’s and once they hit 55, the allure of the tiny proportions of the Speedo is too hard to resist.

The peak of age-v-size is when a man hits 59, and the swimming trunks can measure as little as 2 inches, down the hip from the waistband. The research also shows that young boys tend to wear the regulation swimming trunks throughout their earlier schooldays, mainly as until they hit their teens, their parents tend to buy their clothing for them and they have no input.

A major transformation then occurs as teenagers rebel against their trunks and opt for the longer shorts, which can reach right down to their knees and measure up to 15 inches in length. Young male celebrities such as Justin Bieber have been snapped frequently wearing this longer swimwear.
Trunk length slowly begins to creep back up between the ages of 28 and 35, as young men look to hit the beach and show off their bodies in order to find a partner.

Debenhams spokesperson, Ruth Attridge said: “It was no surprise that most respondents referenced the pulling power of Daniel Craig’s tight-fitted blue trunks as their main beach influence.

“However, when we discovered that even James Bond can’t tear British men in their over 50s away from the skimpiest of bathers, we knew we had to start taking notes.”

Throughout the 40s, board shorts and their smarter cousin, trunks, do battle with a 50 / 50 preference from Debenhams customers.

However, from age 55, swimming trunks turn back into swimming briefs and at the age of 59 reach eye-watering proportions, a la Giorgio Armani and Peter Stringfellow.

Almost no men ever return to board shorts, apart from the notable exception – actor, Jack Nicholson.

Attridge continued: “Our findings are very important in helping our mens swimwear designers get ready for the Olympic sales boom, expected to start at the beginning of 2012.

“With tiny, tight, togs sure to create a splash, we will be reviewing our designs to try and ensure all men look like David Gandy in their swimmers, whatever their age and figure.”

Floral patterns for men

Fashion for men changes about twice a year and it can be hard for men to keep up with the latest trends. This article is going to look at some of the latest changes in the fashion world so that you don’t have to spend to much time trying to do it yourself.

Designers are trying to make some major changes to the styles for men this season with the introduction of floral patterns. Paisley was making a comeback at the latest catwalk shows and louder patterns on shorts and shirts are also being seen.

Another trend that is less brash than the flowers are blazers. These are also becoming a popular item on the catwalk and in men’s style this season. The colours they are appearing in are mostly neutral, such as grey and blue. This allows them to be easily matched with other clothes. Blazers are also flattering to most men with their well tailored lines. They can be worn as either formal or social jackets and this is making them even more popular.

Bombers jackets, especially those made of leather are another popular menswear item this season. The jackets are practical as well as fashionable as they will keep you warm in the coming winter months. Bomber jackets typically have plenty of pockets which add to their practicality. Bomber jackets can work well with many outfits but will look extra hip if worn over a shirt.

When people think of crop tops they will instantly think of women’s clothes, but fashion can be odd at times and recent catwalks have been showing off crop tops for men. They are not tight fitting like the female varieties but have the same shorter bottom. This can be great if a man wants to show off his abs.

Another trend that seems to have come from the women’s catwalk is the introduction of sheer clothes such as lace items. These can be great as summer wear for men and help show off that holiday tan. They are also a good item to wear over other clothes to create a layered outfit.

The Wanted tuning up for London 2012

Olympic fever has grabbed us all as the countdown to London 2012 begins in earnest. One of the great traditions is carrying the Olympic flame, and to find the torch bearers for 2012, a massive campaign has been launched by Coca Cola in collaboration with the London 2012 organisers. Anyone can nominate anyone, even themselves, if they feel they meet the criteria to be a worthy torch bearer.

The criteria is simple; you must have a burning passion that you want to tell the world about. Log onto the site at www.cokezone.co.uk/olympics to tell your story. There are plenty on there already and full details of the campaign so after you have done your nominating you can browse the site and read some great stories of both passion and inspiration.

To promote the campaign, several short videos featuring British band ‘The Wanted’ have been posted on the internet. These videos show the boys being given different challenges which they have master in order to win a trophy, appropriately in the shape of the Olympic torch.

The first video in the series is called ‘Future Flames 1’ and shows them having to sign as many Coke cans as they can in 9.69 seconds in a straight contest between the 5 of them. The cans are stacked on a table and they all dive in with their marker pens and start a signing frenzy. There is the inevitable tomfoolery and trying to steal each others cans, but at the final count up Tom is pronounced the winner and handed the trophy.

Tom then speaks to the camera and asks if we know anyone extraordinary, and if we do then nominate now. This is a brilliant campaign to get as many people involved with the Olympics as possible, and anyone who is selected to carry the torch will be playing a part in history.

Vincent Gallo the face of G-Star

Vincent Gallo, the unorthodox but versatile Hollywood star has been named as the one of the faces of G-Star’s latest advertising campaign alongside the Gemma Arterton, the young British actress. Born in Buffalo, New York in 1961, Gallo is an accomplished artist, actor, filmmaker, businessman, musician and Grand Prix motorcyclist.

He was a contemporary of the great Jean Michel Basquiat in New York and his early works involved the likes of performance art and experimental music. He was also very much a part of the New York No Wave underground art movement which existed between the late 1970’s and early 1980’s. During this period, Gallo was also known for his unusual and radical street performance and directed himself in several short films.

He has since become somewhat of a pioneer of the US cinema and a highly respected movie actor, director and producer. He both directed and starred in the classic movies ‘Buffalo 66’, ‘Arizona Dream’ as well as Coppola’s ‘Tetro’. He has starred in many other movies and worked with actors and directors of the calibre of Meryl Streep, Johnny Depp, Christina Ricci, Francis Ford Coppola and Martin Scorsese.

As Shubhankar Ray, Global Brand Director of G-Star RAW explains: “Vincent is unorthodox, authentic, imperfect and raw; all characteristics matching G-Star’s DNA. We are happy to have an independent trailblazer and cultural artist like Vincent as our new face.”

The interesting combination of Vincent’s tough and raw appearance and Gemma’s pure beauty has led to a series of striking black-and-white images, again shot by iconic photographer and film maker Anton Corbijn at the Port Autonome in Marseille.

In the campaign, both Vincent and Gemma wear 3301 by G-Star RAW, representing the purest and cleanest look within the G-Star range. This iconic 5-pocket denim is a democratic wardrobe essential that fits any style.

The G-Star RAW Autumn/Winter 2011 campaign will go live on the streets, in store windows, online and in magazines as of mid September 2011, when all campaign outfits will be made available through G-Star Stores, marked with a special hang-tag for easy identification. Find your nearest G-Star Store on g-star.com

‘Boob Job in a Bra’ from Debenhams

High street giant Debenhams has just announced their new launch of what they are calling ‘the ultimate cleavage bra’. This is aimed at boosting women’s assets and giving them the biggest boost to their cleavage that is available on the high street. Women will be clamouring to get hold of the new Triple Boost Bra which is a short cut to a bigger and better cleavage.

The bra is available in a wide range of colours and Debenhams are predicting that the bra will be an instant hit with customers following its in store launch. The head of Lingerie Buying and Design for Debenhams, Sharon Webb, has said that an increasing amount of women are looking for a quick and low cost way to boost their assets and improve their shape.

She added that they were constantly seeing a demand for new, attractive and innovative lingerie solutions, and it has been shown that women want to enhance their bust without the pain of costly surgery. She also said that it wasn’t simply a case of adding extra pad into an ordinary bra, or even giving a boost bra a revamp, this new piece was essentially a boob job in a bra.

The technology behind this new bra is very simple and has been two years in development, and the bra has been described as ‘3 steps to a perfect bust’. The boost received from the push up bra is due to innovative cleavage technology. There are three separate foam pads of differing densities that are pushed in three different directions, which results in a shape and cleavage that gives maximum impact.

The three different sections that make up the cup work together to create the final effect; the soft foam pad first enhances breast shape, the medium pad lifts the bust and the firm pads gives mega lit and push.

The triple boost bra is available in sizes between 30A-38DD, and is the first bra to appear on the high street that has been created in this 3 step way to create a fabulous and dramatic cleavage.

New Facebook Game Allows Wannabe Fashionistas To Open Virtual Boutiques

Beauty Town gives users the opportunity to open and run their own virtual fashion boutique

Facebook have launched their latest game, ‘Beauty Town’, which allows user to open and then manage a virtual fashion boutique of their very own. The game has been developed by Dynamo games with support from both Channel 4 and the digital media IP fund from Creative Scotland.

‘Beauty Town; allows players to learn all about fashion and how to look good whilst still having fun with their friends. It is available now on Facebook by going to

http://apps.facebook.com/beautytown.

‘Beauty Town’ is also a multiplayer, platform game which allows the user to interact with their other Facebook friends while they play. Players have complete control over their avatar and can create and then stock their own boutique to make it the most popular and fashionable place on the street. Players can also grow and develop their characters as they learn the skills necessary to reach new levels.

These achievements all build up towards the ultimate accolade of stylist of the year. The game also has a unique social forum which lets players interact with other ‘Beauty Town’ users. This forum focuses on helping players who have questions on body image, and they can share tips, tricks and advice.

Brian McNicoll, Managing Director at Dynamo Games said: “This is a captivating game that mixes questions and tips around female body image in a fun and engaging gaming environment. The unique social elements mean women of all ages can interact with each other while also sharing fashion tips and advice.”

Ian MacKenzie, Media Project Manager at Channel 4 said: “Beauty Town celebrates beauty and fashion in a way that helps give women confidence in the way they look and act. With the media’s current obsession with fashion and beauty, this game gives women a chance to experiment and learn in private online, while still interacting and engaging with friends and other people with similar interests.”

Fiona Hyslop, Cabinet Secretary for Culture, said: “I saw Beauty Town in development on a visit to Dynamo Games last year and I was very impressed by the imaginative concept and the team’s skills and passion. It is a fine example of the wealth of creative talent and innovation that exists in Scotland, and the launch of this game can only add to our global reputation for excellence in games development.”

Morgan Petrie, Portfolio Manager, Technology and Digital Media, Creative Scotlandsaid: ‘Dynamo has taken its award winning skills in mobile gaming to a new level with this creative social networking game. Beauty Town offers a fun way to engage with fashion and style through communication and a frisson of entrepreneurship.’

Research conducted by Beauty Town to help launch the game has found that only 3% of British women said they are a trendsetter amongst their peer group and half said they hardly ever got a truthful opinion on what they wear from their other half. Brits in general also aren’t convinced that women pay much attention to looking good before they walk out the door with 52% saying they don’t take enough care over their appearance.

M&S Dresses The Grand Illusion! For curves

If your gym attendances have lapsed lately but you are still yearning for that slim waist without the effort, why not take a tip out of the fashion book of actress Liv Tyler and treat yourself to the latest hot product in fashion trickery, the side paneled dress. The ingenious black panels in these dresses draw your eyes inwards, and give the illusion of a narrow waist and an overall slimmer silhouette.

The good news is that you don’t need to have the budget of a movie star to create this grand illusion, just head to your local M&S and get the look for only £39.50 with the chic and elegant white block shift dress. If white isn’t your colour, there is always the Beige shift dress with the square neck and side panels which have a shoulder detail to make this versatile for both day and night wear.

By adding a classic cardigan or black blazer for work you can then go straight onto an evening event simply by removing it, so two great looks in one can be yours for only £45. If you are petite or have a rectangular, boyish figure the nude and white sleeveless dress is perfect for you as it will accentuate your waist and shoulders with black detailing, giving the illusion of curves. Another snip you can get online for only £39.50.

For those lucky ladies who are taller, there is a sleeveless block dress in purple, black and white with a slash neck. This is a wonderful garment and the cotton rich fabric makes it perfect for any summer event. Once again, this will cost you only a purse friendly £39.50.

Vintage clothes always back in fashion

Vintage clothes are very popular right now. From celebrities to the average woman on the street, everyone is wearing vintage items. High street shops have started selling collections in vintage styles, and in this article we will look at how you too can get that vintage look.

Vintage clothing comes from the period 1920 to 1970 and its surge in popularity has been boosted by celebrity interest. Julia Roberts, back in 2001, wore a vintage dress to the Oscars. Since then there has been a massive increase in interest. Most people own a few items of vintage clothing and some people even go so far as to only wear vintage clothes.

There are several reasons why vintage clothing is so popular. First off, there is the individuality factor, a genuine vintage item is unlikely to be found on the high street, meaning that you won’t see someone else wearing it. Many people choose to supplement a high street outfit with one item of vintage clothing to give the outfit a unique element. Some find vintage clothing an interesting hobby and try to collect various pieces of interest.

Another positive aspect of vintage clothing is the quality of the clothes. As these clothes are much older than the current seasons garments they are shown to have lasted the years. Indeed, almost all clothes manufactured before 1960 will have been hand made.

Clothes that are being designed today are often influenced by other periods in fashion history. Those who choose to wear vintage clothing often enjoy the feeling that they are wearing the ‘original.’ Finding these garments can be difficult, but the internet is a great resource, eBay and specialist stores will have huge stocks of vintage garments.

Buyers must also be careful with sizing the clothes. What was once a 12, may now be an 8, as sizes have changed over time. Also, clothes may have shrunk from multiple washes. If buying from the internet, ask the seller to re-measure the clothes before you commit to buying them.

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