C&C California

was created by two young women who grew up on the beaches of Southern California during the 1970's. Their mutual love for the styles, colours and comfort of that decade continued to evoke and inspire them. Inspired from the cultural icons of that era that included Ali McGraw, Raquel Welch, Natalie Wood and Jacqueline Kennedy, the concept was dedicated to making The Perfect Tee Shirt.

The collection would embody the classic 70's "California Chic", be easy, comfortable and wearable. It would exude a refined sexiness, be laid back, cool and have a sophisticated hip appeal. The line would offer the perfect pieces to be worn at almost any occasion, from shopping in the day to cocktails at sunset.

The fabric was designed to be lightweight, butter soft and ideal for layering. It was made from 100% cotton to ensure classic comfort and sophistication. Colours are chosen to reflect the 70's vivid surf and beach scene along with rainbow coloured hues that are seen at vibrant sunsets at the beach.