Alice McCall

spent the last 10 years making her mark on the London Fashion scene as a successful stylist and designer. Spending 2 years at MTV London styling the Stylissimo series and the presenters she then styled Natalie Imbruglia for Dazed and Confused Magazine with photographer Rankin. Alice then worked with Natalie for the next two years from the launch of Torn styling major press shoots, videos and public performances, creating a look that helped launch a style icon of the time.

Alice then went freelance as a Stylist working with the likes of Kelis, Destiny's Child , Blondie and Marianne Faithful as well as International Advertising campaigns for Levi's, Nike and Rimmel. Still in London she then started making one-off luxury silk tops and 50's style customized dresses that were sold through top London boutiques Pinneal Eye , Euphoria and Wink and snapped up by the likes of Kate Moss and London stylist Katie England. The eminent cross over from Stylist to Designer began.