Craft
- The bubbles in the glass and
the headache in the morning. An uncompromising attitude - can't.remember.a.fxxking.thing.
WHERE IT STARTED.. Once
upon a time ex head designer for Paul Smith Jeans went searching for
solace and inspiration amidst the natural wonder of the Austrian mountains.
On the mountain, in the middle of nowhere he had a chance meeting with
an ex Helmut Lang designer and friend. Schnapps ultimately ensued and
whilst under an alcoholic / mountain air haze the group came across a
third party, a lovely girl with a certain edge and noticeably beautiful
body. She strummed Rolling Stones songs on an old electric guitar for
her companions.
Next morning the girl had
disappeared but the mission was completed and inspiration was found. The group found their brand name 'C.r.a.f.t - can't remember
a fxxing thing'!