Designer Pamella Protzel is an LA girl at heart and her hip, fun and quirky Ella Moss collection reflects that. From daily after-school trips to Beverley hills as a middle schooler to Parisian flea market excursions as a teen, Protzel has always been inspired by art, fashion, people and travelling. A true style prodigy, at 27, Pretzel had already established Ella Moss as one of the hottest, fastest growing collections within the contemporary arena.

Rather than use a scientific approach to fashion design, Protzel relies on her discerning eye and intuition, working with her hands, cutting up t-shirts and experimenting with different dyes and fabrications for each piece. When designing the green striped cotton dress Sarah Jessica Parker wore on Sex and The City, Protzel describes the process as more instinctual than calculated.