Joe Dahan, the sole creator and founder behind the eponymous brand, Joe’s Jeans, prefers to remain behind the scenes while allowing his designs to stand on their own merit. His soft-spoken, easygoing Californian nature surprisingly belies his cutting edge creativity, with seasons that continuously evolve and expand to outpace the ever growing demand for his sexy urban collections.

This zeal was forged by his early exposure to his parent’s business as custom cobblers to the Queen of his homeland, Morocco, and the natural beauty and femininity of the women of the Mediterranean coastline and, later, Southern California.