LaRok

is a fast moving, spirited contemporary collection, based on the concept of highly styled, fashion-oriented items designed collaboratively, with young designers Jemma Wilson and Cary Caughan spearheading the creative direction.

Wilson and Vaugham, have been with the company since it’s inception and as Crystal Slattery, V.P merchandising puts it “Jenna and Cary present the spirit of the LaRok brand. The end result is a pure perfect balance of streetwise femininity; with a great deal of attention paid to fit and function. As Jenna notes “we try and enhance the experience of wearing the garment, we love to add function details so a girl can style the item herself, and wear it several different ways” Cary adds “ we like to imagine where the girl is going and what details she might appreciate; for example, in our outerwear we make sure the pockets are big enough for an i-pod…we have pants with tabs that adjust the length so a girl can rock them long with heels or short with sneakers.” With a new product grouping every month, the LaRok design team has their hands full, but they still have time to dream of bags, shoes, and everything else they need to live the LaRok lifestyle.