Morphine Generation

Started in a dingy garage in Hollywood over the summer of 2003, LA rock musician/graphic artist Erik Hart founded Morphine Generation along with LA based director/fashion photographer Elliot Hans. Erik combined the emotion of his aggressive, visceral and oversexed performances with Elliot's keen eye for photographic beauty to create the inspiration for their Morphine Generation clothing.

The collection is now split; Erik Hart being the fashion collection and Morphine Generation the casual wear end of the collection. The collection now hangs in over 150 stores from New York to and has been seen on Tom Cruise, Brad Pitt, Jared Letto, Lindsay Lohan, Mischa Barton and of course Hart's own band, Suicide Club