From ripped jeans and trainers to one of the variety of casual leather jackets for women, there are many different items that you can mix and match to look like the coolest tomboy in town. Even celebrities are sporting the tomboy look these days, which has helped to make popularise the style among teens and younger women.

5 ways to perfect the tomboy look

If you fancy dabbling with the tomboy look yourself, there are a number of ways to create the perfect finish. Five steps to help you to achieve the tomboy look include the following:

Choose your colours carefully: being a tomboy doesn’t mean that you can only wear dark colours, but you do have to think more carefully about the shades you choose. Forget pretty pinks and floral prints. Instead, go for solid colours or patterns such as khaki or combat-style prints.

Go for the really casual look: When it comes to style, you should opt for a really casual look, choosing ‘active’ clothing such as jeans, trainers, combat trousers and the like. No pencil skirts, high heels or anything else restrictive or girly should be on your mind!

Opt for loose clothing: In order to try and perfect the tomboy look, you should avoid wearing tight clothes, such as tight fitting tops and tailored jackets. Showing off cleavage is also a no-no. Instead, opt for casual, loose fitting clothing and baggy clothes.

De-accessorize: When it comes to high fashion, you’re probably used to being told to accessorize and buy handbags, hats and shoes that match your outfits. When you are opting for the tomboy look, this you can forget about. Handbags, matching shoes, and dainty jewellery are most certainly antithetical to the tomboy look.

Make-up: When opting for the tomboy look, you don’t have to forgo make-up altogether – but should try and keep it to a minimum. If you can get away without wearing it, though then all power to you. However, if you feel like you do need to wear some, opt for neutral colours so that your skin and appearance remain looking natural.

There are various other things that you may want to consider in order to perfect your tomboy look that have little or nothing to do with what you wear – you may want to crop your hair or wear it in a choppy, messy bob. Don’t forget that the way you walk and carry yourself are essential components of style, too.

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Robin Lewis, the co-author of The New Rules of Retail, says that the company’s approach effectively excludes larger, potential female customers from wearing any of its clothing range.Abercrombie & Fitch do sell mens items up to a size XXL but Mr Lewis, among others, believes that this is a marketing ploy to appeal footballers and muscular wrestlers.

The CEO of the company, Mike Jeffries, explained in an interview in 2006 about his approach to appealing to young, sporty customers while excluding others. He annoyed many when he said that they hired good looking people in their ships because that would attract other good looking people into the store, and they wanted to market their products to only good looking, cool people, and they were the only target market.

Last year, it emerged that Abercrombie & Fitch store employees had to partake in physical exercise at work in order to maintain their thin and beautiful look. According to an email sent by the company, male employees at their flagship store in Milan, Italy had to do 10 push ups, and any women who were failing to measure up had to do 10 squats.

The firm is no stranger to controversy as in 2009. they had to pay £8000 to an emplyee who had a prosthetic arm for ‘unlawful harassment and in 2010 they sparked outrage by banning 18 year old Harriet Phipps, a shop assistant at their Southampton outlet, from wearing a poppy as they said it wasn’t part of her uniform. After the outcry Abercrombie & Fitch changed their policy.

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Presently the brand that the college covers in its syllabus is Vogue. In a very short time the college has gained popularity and demand from students wanting to enrol has surpassed the capacity that the college can handle, as per Susie Forbes. The length of the course as well as content refining so that the degree course could be completed in two years rather than three, is being looked into by the administrators of the college.

The principal also spoke about the process the college has instituted to ensure its courses are available to all strata of people. A bursary scheme, as well as scholarship for three students has been incorporated in the college from this academic year. There is also the thought of associating with other colleges so that Masters could also be perused by students of this college. Susie Forbes was speaking at the Professional Publishers Association event held recently in London.

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Comparing the market of Russia and China, CEO Nick Robertson mentioned China is different where technology and stock has its own separate distinctive traits. He acknowledged it would be tricky logistics involved in moving the company’s stock from Barnsley to Beijing. He believes the venture would be a loss making one for the first two years, more so since China has never been known for generating instant profit for any one. In comparison, Robertson estimates things to be simpler in Russia.

Asos has its main roots in UK which makes for 40 percent of their sales. The company’s sales touched £137.6 million which marked a 26 percent rise in the 6 months preceding February. The plans for an international foray stems from the rise in its overseas revenue the company has experienced, which amounts to a rise of 33 percent totaling £359.7 million during the period. Hence the aim of touching a sales figure of £1 bn.

Fashion wear being their forte, the company has been able to make most of its revenue return from products of their own label. The group returned figures of £60.30 in the stock market which was an up by 6 percent.

Apart from a renewed marketing effort which shows more reliance on digital marketing, the company has also introduced new procedures to win consumer confidence. These includes faster deliveries while also allowing customers to track their orders. This resulted in a 45 percent rise in expenses for the company, which is expected go further northwards as they aim to go for free delivery and returns in all of their markets.

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Fourteen pairs of the designer’s shoes are on the shelves this week at Topshop and are also available for sale on her website CJG.com. Prices start at £115 for six inch high heeled shoes and go as high as £175 for booties. They have not been out long, but according to sales they are already a hit.

Several of the models in the range are already sold out at Topshop and a few of the sizes are also unavailable for the time being, but the high street website is telling customers that they will soon have more in stock to offer them. Before launching the shoe range, Green told fans that Kate Moss had seen her designs and thought they were great. She added that given she designed the shoes herself this is very high praise. The shoes are notable because they are all manufactured in Brazil with a completely green sole.

All of the shoes are named after people in Green’s life that have special meaning to her with a sample of the shoe models named ‘Magda, Misha, Louisa, and more. Outside of paying homage to the people who inspired her, Green also explained that she was inspired to create the shoes due to her love of hearts, charms, roses, butterflies, and skulls. While this may be an eclectic range designs, it seems to be doing her well if the out of stock signs are to be trusted.

The only fault that some have found in the collection is that some of the heels are quite large, but for girls looking for a more reasonable heel the news that Green is going to come out with an autumn range this year that will feature flats should be reassuring. There are also rumors coming from the designer that a set of accessories and clothes may also be coming out soon.

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With today’s busy lifestyles, most people simply want to cover up their blemishes and get a move one; which is where these great make-tips for make up on the go from Rachael Karen can really come in handy. In the new John Lewis Short, Rachael helps make sure that no one has to leave the house bare faced even if they are stretched for time.

She begins by using Clinique tinted moisturiser to easily cover any blemishes and to help even out the colour of her skin tone. She then placed a few dabs of concealer under her eyes and on her blemishes straight from the blush but then used her ring finger to blend them in. At this point all of the blemishes on the face should be covered so that you can feel safe in your skin.

Rachael next dresses up her face a bit by adding some plum blush to her cheeks and spreading it around the apple of her cheek so that there are no sharp edges. According to the make-up artist, mascara is the best way to make your eye’s pop out so she lines her eyes with some black mascara. A quick dab of the plum blush on her lips and she is all set to leave the house ready to impress.

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A party collection is set to be released as part of the Lindex spring campaign, which will be fronted by Spanish actress Penélope Cruz. The inspiration will be taken from a luxurious seaside resort. Aqua colours and crisp white shades along with different blue tones to  deep greens to represent the jungle will be prominent.

Stripes and flowers dominate the patterns and it is clear that the silhouettes of the garments are obviously feminine, as well as flirty and not only that they are very easy to wear. Key items in the spring party collection include dresses, wide skirts and fine-knit and woven t-shirts. Lace and chiffon are also important elements in the collection.

The first to be released of the Lindex spring campaigns with Penélope Cruz is a party collection, with inspiration taken from a luxurious seaside resort. Crisp white shades meet a complete palette of aqua colours, from different tones of blue to the deep greens of the jungle. Patterns include both flowers and stripes, and the silhouettes of the garments are feminine, flirty and they are easy to wear. Key items in the spring party collection include dresses, wide skirts and fine-knit and woven t-shirts. Lace and chiffon are also important elements in the collection.

The first to be released of the Lindex spring campaigns with Penélope Cruz is a party collection, with inspiration taken from a luxurious seaside resort. Crisp white shades meet a complete palette of aqua colours, from different tones of blue to the deep greens of the jungle. Patterns include both flowers and stripes, and the silhouettes of the garments are feminine, flirty and they are easy to wear. Key items in the spring party collection include dresses, wide skirts and fine-knit and woven t-shirts. Lace and chiffon are also important elements in the collection.

The garments will be available in all Lindex stores and on www.lindex.com from 24 April.

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Cavalli has been quoted as saying that no one should follow any fashion designer too scrupulously; everyone should try to use the most appropriate and self-flattering styles to create their own best look. He accused Wintour of wanting all women to dress and look the same way she does, which, if it were so, would effectively limit her customers to a handful if that.

This month the uninhibited Italian went after Karl Lagerfeld, a designer whose buttoned-up street style is just about opposite Cavalli’s with the way-unbuttoned shirt and stressed jeans. Obviously there’s a difference in priorities, but in the fashion world it’s often very hard to keep track of who’s heading in which direction and which look is going to be the next trend.

When Cavalli told an interviewer from Hunger Magazine that Lagerfeld looks “ridiculous” in his signature white collar and gloves, not to mention what Cavalli considers excessive accessories, he could have been referring to any number of highly rated fashion designers and their creations.

It’s undeniably true that a great many ‘innovative’ designs appear on the runways modelled by lissome beauties who ought to look great in anything but manage to look – let’s face it – ridiculous.

The fact is that nobody and no body can wear some of these innovations without looking like they’ve been dressed by a madman (or woman). That’s probably the secret of high fashion – madness has free rein and as often as not it races right up to the top of the high fashion billboard.

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Aquascutum has never aspired to quantity as opposed to quality, and as of last month the company had only 250 employees in the UK. However, even after the company was sold to British entrepreneur Harold Tillman in 2009, it was still failing to make a profit, and last month it was announced that FPS Advisory had been named administrators of Aquascutum’s finances.

Analysts say part of the firm’s problem is the lack of royalty rights in the Asian market. That is a high growth market for luxury goods like those produced by Aquascutum but those rights have been owned since 2009 by YGM Trading of Hong Kong.

FPS has also announced they will be closing the company’s manufacturing site in Corby, after 100 years of its presence in that town; about 115 jobs will become redundant. Aquascutum’s three high street stores and more than a dozen concessions, including Harrod’s, will continue to operate as normal, according to the latest reports. FPS says that there has been “a high level of interest” from potential buyers

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As for Red Square itself, the giants of big brand fashion are also visible, right next to the 25 years old statues of communism. Louis Vuitton, Moschino, Hermès and MaxMara all have places in GUM, the well known department store facing the Kremlin along with Lenin’s Mausoleum and the apple-topped landmark that is the Cathedral of St Basil.

Back when communism fell, there were almost no western goods for people to buy in GUM, and even though a few pounds was worth a small fortune in rubbles, there was simply nothing to buy. Today, at a meeting with Glamour’s managing editor Masha Fedorova is a great event, a bottle of Perrier costs £5, and tourists are everywhere.

Masha sips on her drink and says that it has been a long time since fashion was important for Russian women. It actually was, but it was simply too expensive. Customers could not buy what they wanted. They were not even able to dream of getting a dress from designers Versace or Dior.

Perfume was a similar story, but now things are different. Once more people can spend, and this is why the advertising campaigns are so strong and invasive, to hit this untapped market. This is what they are trying to do, and attempting to reach.

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