It has been a great year for Jonathon Saunders given the fact that he has been able to release two stunning hit collections and has even managed to take home a British Fashion Awards prize. It seems he is now after the online marketplace however as he launches an exclusive collection for the Motilo fashion website with the hope of bringing designer fashion online.
As part of a new collaboration, Saunders has created a three-piece collection for Motilo. Those who were able to look away from his eye-catching show for a moment back in autumn of this year might have noticed that the show was live streamed by Motilo signalling the first collaboration of the fashion designer with the fashion website.
The online streaming allowed customers to log on and pre-order pieces that they saw on the show so that they could have them ready to wear in January. Even more stunning however was the fact that a few of the pieces were able to be purchased straight from the runway and were delivered to their lucky buyers just a few days older.
Although Motilo is not a household name yet, it certainly is a household name for those who are fashion conscious and entrenched in the world of online fashion. It is a great reflection of how the internet is changing the fashion world and no doubt will have a heavy hand in shaping the eventual revolution.
The largest feature of Motilo right now is obviously its sharing function with Beyonce snapping Instagrams for the website or fashion luminaries like Anna Dello Russo blogging and live streaming about the latest fashions to hit the runways and the streets at the hottest fashion events in the industry. By making fashion accessible to everyone, it is likely to impact what comes out.