The reason that 85% of British women wear the wrong sized bra is embarrassment at being measured properly, according to Debenhams. The store professionally fits over 1m bras a year, but the majority of women would rather buy a bra through guesswork rather than be fitted properly.
Debenhams held a survey to see why more women weren’t getting the bras they needed to do the job properly, and the top three results were feeling embarrassed, being seen topless and being uncomfortable. These are unfounded fears as the professional fitters at Debenhams do their job quickly and quietly and never make their customers feel awkward.
Sharon Webb, the head of lingerie buying for the store says that she is shocked by the results and stressed how important a properly fitted bra is for a woman’s health and well being. She added that the myths surrounding a bra fitting simply weren’t true.
“What’s more a woman can go from a 36B to a shapely 32D in a matter of minutes by getting a good bra fit – no drastic surgery required.”
Britain’s first lady of lingerie, designer Aliza Reger added: “Fit is of paramount importance, a great fitting bra makes you look good on the outside and feel fantastic on the inside.
“It really is staggering how many women get it totally wrong. There really is nothing worse than an unsupported bust or spilling over the top of an ill-fitting bra.”
Until the 22nd May 2011, the hundreds of expertly trained lingerie fitters at Debenhams are fitting as many women as possible, to raise awareness of the importance of wearing the right sized bra and the dramatic difference it can make to a woman’s figure.
Women can take advantage of the free bra fitting service in all Debenhams stores.