More of us than care to admit have a deep seated yearning to be a rock star. The money, the fame, the adulation, the excessive lifestyle that you live unchecked, just because you are who you are. Paco Rabanne have tapped into this psyche, and their brilliant new campaign for their Black XS L’Exces fragrance for men and women captures this hedonistic persona to perfection, especially in the eye popping advert that is appearing on TV and online.
The launch of a new Paco Rabanne fragrance is always going to generate a buzz, but the fact this one is part of a partnership with Universal Music and epitomises the essence of being a rock star has made everyone sit up and take notice. These two giants have come together to create a music platform called Be a Rock Star, and set up a website dedicated to just that. As well as having access to exclusive music, you can also have the experience of seeing what its really like to be a rock star.
With Universal providing the music, this website takes you into the world you’ve always dreamed of and share unique backstage time with some of the world’s top artists. You could be spending time backstage with the likes of 2 Door Cinema Club, The Kaiser Chiefs and Cold War Kids. By simply clicking the tab for your rock star experience you are presented with two choices; from backstage to spotlight or rock on at the aftershow party.
When you click on the former you give your name, email address and upload a photo and then you ARE the rock star. Your name is over the stage door, fans are waving your photos and you take the walk through the crowds from the door to the stage and using the arrows sign photos, push through the crowds etc for a truly interactive experience where you live the dream. With loads of prizes up for grabs too, this is the experience everyone should have a slice of.