‘Boob Job in a Bra’ from Debenhams

High street giant Debenhams has just announced their new launch of what they are calling ‘the ultimate cleavage bra’. This is aimed at boosting women’s assets and giving them the biggest boost to their cleavage that is available on the high street. Women will be clamouring to get hold of the new Triple Boost Bra which is a short cut to a bigger and better cleavage.

The bra is available in a wide range of colours and Debenhams are predicting that the bra will be an instant hit with customers following its in store launch. The head of Lingerie Buying and Design for Debenhams, Sharon Webb, has said that an increasing amount of women are looking for a quick and low cost way to boost their assets and improve their shape.

She added that they were constantly seeing a demand for new, attractive and innovative lingerie solutions, and it has been shown that women want to enhance their bust without the pain of costly surgery. She also said that it wasn’t simply a case of adding extra pad into an ordinary bra, or even giving a boost bra a revamp, this new piece was essentially a boob job in a bra.

The technology behind this new bra is very simple and has been two years in development, and the bra has been described as ‘3 steps to a perfect bust’. The boost received from the push up bra is due to innovative cleavage technology. There are three separate foam pads of differing densities that are pushed in three different directions, which results in a shape and cleavage that gives maximum impact.

The three different sections that make up the cup work together to create the final effect; the soft foam pad first enhances breast shape, the medium pad lifts the bust and the firm pads gives mega lit and push.

The triple boost bra is available in sizes between 30A-38DD, and is the first bra to appear on the high street that has been created in this 3 step way to create a fabulous and dramatic cleavage.