Famous shoe brand Crocs have found a great way of celebrating their 10th anniversary.
For every like on their Facebook page or sign up to their website they are donating a pair of shoes to charity, with the aim being to donate over 20,000 pairs to those most in need.
Crocs have opened a pop up store in Spitalfields Market as a base for this great charitable initiative.
2012 marks 10 years at the top for Crocs, which is a brand recognised across the globe. Over the past decade, the shoes have evolved to include footwear suitable for all four seasons, and can be worn by both adults and children.
To celebrate their milestone, Crocs will be hosting many events and different activities that offer their customers an insight into the brand and also pay homage to both their original values and heritage.
Crocs Cares Charity in Europe;
Crocs see their 10th Anniversary as the perfect time to celebrate and relaunch it’s Crocs Cares charity in Europe. Crocs are donating a pair of shoes for every ‘sign up’ via their website or Facebook page, aiming to donate 20,120 pairs of shoes to those in need.
A gold clog totalizer on the UK website will fill up as donations roll in and encourage followers to share the news to help Crocs reach their target of donating 20,120 pairs of shoes. The idea stems from 2012 x 10th anniversary = 20,120 pairs of shoes!
The Retail Experience – Croc up store, Spitalfields, London;
The brand have launching their first ever ‘Croc-up store’ on Brushfield Street (Unit 59) in the heart of Spitalfields, E1. Open for 12 weeks from the end of July the store is a celebration of the British summertime employing the mantle ‘Come rain or shine’.
It provides the perfect showcase for Crocs to introduce a specially selected collection, showcasing the very best the brand has to offer. There will also be the opportunity to have a sneak peek at the exciting Autumn Winter range and be able to register to be the first to know when they drop into store.
Crocs’ brand values of lightness, comfort, colour and fun, have inspired the interior of this engaging brand experience, enhanced by such features as a brand history wall and The Duke of Spitalfields ‘Water Bar’ to refresh thirsty customers.
In addition to the new Croc up store, each passenger who travels in one of the specially art-worked Croc Cabs, currently on the road in London, will receive a special Croc Cab receipt with an exclusive 20% discount on its reverse. Discount is valid on full price lines in participating London stores for the duration of the promotion.