The new ‘Life made fabulous’ campaign by Debenhams has now been launched, and what a campaign it is! Created to highlight the items they are selling from the top designers, the campaign takes the form of averts showing the top designers at creating their masterpieces and then cutting to everyday people wearing those items.
The ‘Life made Fabulous’ ranges encompass a whole range of styles and inspirations including the 70’s glam look, the 60’s pop fashions, retro casuals, and luxury appeal. These genres of fashion have been created exclusively for Debenhams and are part of their new autumn ranges.
A commercial, that is also available online, shows designers Julien Mcdonald, Henri Holland, John Rocha and Ben de Lisi creating wonderful clothing that are available at great prices for the girl who wants to look fabulous in beautiful designer clothing without breaking the bank.
By viewing the ads online on the Debenhams website, the option to buy the item you are viewing pops up at the side of the video, ingenious. We see Julien McDonald creating wonderful dresses and then when it pops up that you can buy this creation for only £65, you won’t be able to click fast enough.
H! by Henri Holland is a range of stunning footwear, and in the ad we see both pumps and boots that can be purchased instantly. John Rocha, as part of his Rocha John Rocha label is seen working on the most exquisite faux fur coat in white that looks like it should cost thousands. The pop up allows you to buy this garment for only £120, that’s the kind of price you would pay for any decent coat, never mind one from John Rocha.
Ben de Lisi puts the finishing touches to a stunning geometric dress which is only £45 and a coat for only £99. Every girl can now have a designer autumn wardrobe thanks to Debenhams ‘Life made fabulous’ collection.