The world of fashion has its detractors, but there’s no denying the glamour and glitz that accompanies any new presentation by any noted designer. One of the perks of being in the business is attending those presentations, and for Eilidh MacAskill it’s not just a matter of attending but of having an opinion that can determine whether a designer is going to fly or flop.
Eilidh is currently editor of the British edition of InStyle, and one of the elite group of fashion journalists whose voice is heard and heeded when it comes to trends in what to wear right now or next fall. Her career began in her homeland of Scotland and has spanned quite a wide realm of news and fashion including a stint with InStyle in New York, and next week she’ll be returning to her roots to help judge the Scottish Fashion Awards.
41-year-old MacAskill says she’s expecting great things of Scots at the show. She told the Daily Record that Christopher Kane and Jonathan Saunders, both Scottish designers, are among the greatest talents in the world of fashion today. Referring to the abundance of Scottish talent in London, where she is now based, Eilidh said, “We travel well.”
Fashion shows certainly can be just about the most glamorous and exciting events you’ll ever witness; an incredible amount of talent, energy and creative imagination goes into these literally red-carpet extravaganzas. For the first time this year, the Scottish Fashion Awards at the Clyde Auditorium in Glasgow will be open to the public.
According to organiser Tessa Hartmann, the lavish entertainment will include not just the exclusive Swarovski runway but also pop stars, supermodels and and top fashion personalities, all hosted by fashion icon Alexa Chung, Awards will include those for Retailer of the Year, Graduate of the Year and the New Face of 2012. 500 invited guests will be treated to a private VIP dinner and after-party.