Firetrap Launches new BlackSeal Collection

‘Deadly Denim’ a spine-tingling, new horror movie inspired ad campaign* has launched for urban clothing brand Firetrap. The ad embraces the brand’s twisted personality, channeling the dark arts to create this scary scene. It dramatically previews the new Firetrap Deadly Denim BlackSeal collection, which will be available from 10th December 2014.

The #DeadlyDenim campaign will be appearing on TV and online and the ad has been directed by multi-award winning director Ian Pons Jewell. His credits include the short horror film ¼” and the acclaimed Naughty Boy music video ‘La La La’.

The highly atmospheric film centres on a mysterious woman in a trance-like state sitting on a rocking chair in an eerie abandoned house. The objects around her, including an old sewing machine, come to life and under her control to tailor a pair of Firetrap jeans. In the final scene it is revealed that the woman has also used the dark arts to conjure up a man to wear the jeans. The ad Illustrates the darker, edgier side to the Firetrap brand, and also features a cameo for ‘Deadly’, Firetrap’s iconic cult gnome character.