Genie bra revolution comes to Tesco and BHS

Genie bra revolution comes to Tesco and BHS
Genie bra revolution comes to Tesco and BHS

A new clever bra has been created to move with your body, this means that it is going to be particularly valuable for pregnant women and those who enjoy sports. This new bra has broken sales records in the United States and after recently making is first sales in the UK it sold out within hours. For the first time the bra is about to be offered for sale on the UK high street and it is expected that the demand is going to be huge. BHS and Tesco are set to launch the product.

The new bra is said to be extremely comfortable by all those who buy it, which has included several celebrities who have all praised its design. It focuses more on softness and the comfort of the wearer, rather than straps and wires.

The bra is called the New Image Genie Bra and is manufactured on a special kind of weaving machine, the Santoni Seamless and this helps the bra be made in a way that will mean the user has no back far or bust spillage while wearing the garment. It has no straps or wires in its construction but will offer the same amount of support that a bra with an under wire gives. The bra will give the wearer a great look while being very comfortable.

Fabulous for women of all shapes and sizes (especially for sporty types and expectant or nursing mums), this clever bra is designed to move with your figure but will never stretch out of shape like traditional bras and its seamless design will mould to your cup size to give you a shapelier, lifted look.

An expert behind the New Image Genie Bra comments “We are delighted to be launching in Tesco and Bhs. Over 80% of women in the UK are wearing the wrong size bra. Now, finally they can wave goodbye to bad posture, chafing, neck, shoulder, and post operative pain with the New Image Genie Bra.”

The New Image Genie Bra makes sizing simple, just pick your standard UK dress size ( 8-22) and you’ll have a comfortable bra that conforms to your shape without the hassle of chest measurements and cup sizes.

The fabulous 360 wide comfort band provides lift and support whilst the seamless cup design makes it almost invisible under sheer shirts and tops and has been specially designed with insert pockets to offer more coverage by slipping in the extra soft full coverage support pads for an enhanced, sexy, shapelier look.

Like your own custom made bra, it also doubles as a stylish, smooth camisole top. Plus the New Image Genie Bra couldn’t be simpler to look after, put it in the washing machine or the drier and it will bounce straight back to its original shape.

Each New Image Genie Bra pack contains a white Bra, a bonus black bra, a bonus nude bra and six bonus full coverage support pads.

The New Image Genie Bra launches in Tesco and Bhs mid October.