Anticipation is mounting about the appointment of Hedi Slimane to head of Yves Saint Laurent. This must surely be the most hyped up new appointment in fashions recent history. Previously the designer has headed the menswear division and designed for Dior Homme, when some of the slim fitting clothes become as popular with women as they were with the gentlemen.
The fashion world is holding its breath whilst waiting for the news. The latest rumour is that the designer is to give the fashion house a makeover and change the name to Saint Laurent Paris.
Slimane understandably wants to put his own stamp on the label and streamlining the name can be done, as proved by Armani, Chanel and Dior, although ‘YSL’ sounds rather more glamorous than ‘SLP’. There is also the fact that a lot of people have a strong attachment to the inimitable founder who died aged 71 in 2008. Could the transition cause problems in the world of fashion?
It has been reported that ‘Yves’ is to be dropped in the next few months and by the time Slimane releases his first collection, arriving in store for Spring Summer 2013. The YSL logo is still to appear on an array of products.
Mr Slimane took over the helm of the brand from Stefano Pilati in March, when he was given complete creative responsibility for the image of the brand and all of its collections. Mr Slimane plans to take the Saint Laurent label into the next era, with a more modern and youthful look. What exactly the designer means will be discovered when his Spring Summer 2013 collection is presented in September during Paris Fashion Week. Minimalistic, masculine tailoring complete with a new twist on the tuxedo is to be expected.