The fifth Fashion Against AIDS collection has been launched by H&M. The collection is designed to increase awareness about the virus amongst young people. Ethnic influences from all over the planet feature in the collection, which has raised over $6.5million since the campaign launch in 2008. The new collection, released on April 26th, is available in store as well as online.
Inspiration for the collection is from global style sand the colourful and vibrant prints combine different continents. International artists and illustrators have helped create a collection which is quite unique. One quarter of sale proceeds is equally divided amongst four youth HIV/AIDS projects, aiming to inform and educate younger people. These charities are:
Designers Against Aids: This group educates and trains young people in HIV/AIDS awareness, they can then share the message with their own communities
MTV Staying Alive Foundation: Which globally raises awareness of the virus. They offer grants to young people which focuses on HIV prevention
United Nations Population Fund (UNFPA): Supports an individual’s right to equal rights and good health
YouthAIDS: A prevention initiative from the PSI (Population Services International. The initiative reaches 60 countries and over 600 million young people.