Jessica Simpson diamonds

‘Diamonds Are a Girl’s Best Friend,’ is to be the latest collection from singer turned fashion designer Jessica Simpson. The collection is going to be released under the Firestar Diamond’s label and will be their first collection designed by a celebrity. The collection is said to have been inspired by the stars upcoming wedding and will be coming to Zales stores in October.

Theo Killion is the chief executive of Zales and has said of the collection, “Jessica Simpson is seen as the girl next door and this is something a lot of our customers are able to identify with. We target the mid-market and this is where the collection is aimed. The range of diamonds is an excellent idea and will be available at 400 of our stores.”

Simpson has designed a vast collection of fashion items and this type of fine jewellery will be her 22nd category. The range is made up of three different groups which include rings, earrings, pendants, bangles and bracelets. These items are made out of diamonds, gold and silver – often in a combination of all three. The range will retail from the top end of $999 to some lower end items at $79.

The star has said of the range, “Designing jewellery is truly an expression of one’s own style and wearing it is a similar expression. These pieces reflect myself and they can be, for other people, something to treasure for a lifetime. The collection is designed to be very easy to wear.”

Items in the range include pendants shaped as butterflies with diamond borders and gold hearts also with diamonds which will sell for $199. For $79, buyers can get a silver cross with a diamond on it. “For me, jewellery is something than can be passed down the generations,” Simpson concluded.