Seasalt, the Cornish fashion company, has produced a new Spring 2012 collection that has been inspired by the potters and the artists of St Ives. This new collection, which will be launching in February, is to be available at five John Lewis stores, including London’s Oxford Street and also online.
An aged photograph of the celebrated sculptor Barbara Hepworth that was taken in the early 60’s in her studio was the inspiration for Seasalt to create this range. The collection will include garments that will reflect the creativity of the generations of artists who have worked in St Ives, and make use of the beautiful colours that are created by the clarity of light in the Cornish town and also to pay homage to its maritime heritage.
This new range certainly echoes the reputation of Seasalt for producing pretty, practical and high quality clothing that have a reference to the nautical garments traditional to St Ives. Jackets, tops and skirts are all created using textile designs that certainly reflect the towns unique identity, which have names such as Fore Street Flowers and Hepworth Stripe.
The launch of the range in John Lewis will be marked by Seasalt’s sponsored sea shanty group, Du Hag Owr, performing in London in early February, and a pasty supper on the Golden Hinde.
Neil Chadwick, whose family started Seasalt 30 years ago, said ‘St. Ives has a special atmosphere, and a unique history of British art. A walk around the streets of St. Ives, the little studios clustered amongst the granite cottages, the Leach pottery, and the Tate with its ceramic collection, were all an incredible source of inspiration. Our family used to live on Back Road West, next to the St. Ives School of Painting and had a small clothing shop in nearby Penzance. We got to know lots of the local artists, and did swaps of art for clothes. Thirty years later we’re still living and working in the area, and John Lewis are the perfect partners for us to showcase not only our ‘Artists and Potters’ collection, but St. Ives also, to a national audience.’
Seasalt maintains its reputation for high quality, stylish clothing, which is also practical, using a diverse range of fabrics, such as bamboo, which is silky soft, breathable and wicks away moisture to keep you cool and Organic cotton. Seasalt won Organic Retailer of the Year 2010 and employs 200 people across the South West.