Kids fashion week set to be a huge success

The kidswear market in the country is believed to be worth over £500 million, it was inevitable that the kids would eventually get a fashion week of their own with people like Romeo Beckham trying to carve a niche for themselves in the fashion world. Alex and Alexa, a childrenswear site announced quite recently that in the spring the Global Kids’ Fashion Week, the first of its kind will be launched in London.

GKFW will spotlight leisurely kids’ wear from both emerging and established designers with proceeds from ticket sales being given to Kids Company, a GKFW charity partner. The show will feature designers of premium labels like Supertrash, Anne Kurris, Suzanne Ermann, I Pinco Pallino, Little Marc Jacobs, Chloe, Junior Gaultier, and Paul Smith Junior.

The showcase will also feature established brands like Diesel and Tommy Hilfiger, and new independent brands such as Finger in the Nose and Rachel Riley as well. The event is anticipated to have performances and runway shows not mentioning an array of playful activities for both parents and children organised by V&A Museum of Childhood, which is also a partner of the event.

Little BU, a photo booth and a bloggers lounge will ensure that the children’s entertainment needs are catered for. Ambassadors of the project include Tanya Kazeminy Mackay, Sarah Curran, Olcay Gulsen, and Pippa Vosper. GFKW purposes to celebrate how this category has grown over the years by inspiring and educating the masses on Kids’ fashion.

My’s-wardrobe.com’s founder Sarah Curran said that she was delighted to be associated with the Kids’ Fashion Week in its initiative to celebrate designer kids’ wear on an international platform.

AlexandAlexa.com’s CEO and founder Alex Thesophanous said that childrenswear was fun, innovative, and playful and that it deserved a platform of its own and that was why they were proud to have been of support to the first global fashion week custom made for kids which aims to popularise children’s fashion world wide.