Missbehaver hires PR firm to build up its brand name

Missbehaver, a renowned fashion retailer, has recently commissioned Zeus PR, a north-west based company, to build up its brand with a national PR campaign. Zeus, whose offices are based in Manchester and Cheshire, won the bidding for the campaign after a highly competitive pitch, and will implement a high profile strategy supported by celebrity engagement, brand building, sampling, and social media interaction based on consumer media relations.

Missbehaver co-founder John Heath stated in an interview that after the soft launch of missbehaver last year, the company has already established a solid customer following, organically growing month after month mainly by word of mouth. After just a year of operations, the Missbehaver.com team feels that now is the perfect time to develop their brand profile and take the endeavour a step further to create significant awareness about the brand and engage their target audience on a national scale.

Zeus PR’s managing director, Anthea Fosti, added that Missbehaver is a fast, trendy and affordably provider of young fashion, with its cheeky, exciting and fresh brand that commits to turning up the latest trends quickly and consistently.  The online company commits to releasing new products twice a week. Fosti added that the pace and tone of the Zeus PR campaign will focus on the brand proposition and its strong goal to make a fast-moving and highly energetic campaign.