M&S will be holding their famous bra fitting event between August 25th and September 25th this year. As it is estimated that over 1/3 of women are wearing the wrong size bra, M&S want to encourage all women to call into their nearest store and have a free fit by a trained advisor.
As well as having the free fitting, every woman who is measured will receive a free voucher worth £5 to redeem when they spend £30 or more on lingerie, excluding hosiery and shape wear.
The head of lingerie design for M&S, Soozie Jenkinson has spoken about the event, and said that she still finds it unbelievable that the average woman buys more shoes a year than she does bras. She added that M&S wanted to get the message across that in the same way new shoes enhances an outfit, a new well-fitting bra will improve posture as well as making them look slimmer and boost both their assets and their confidence.