Marks & Spencer are hoping to increase its sustainable creations by taking a look at how to make sustainable fashions for its consumers, and as such they have created the M&S Shwop Lab to debate how to approach fashion in terms of fashion.
The debate of course is if people buy, consume, and love fashion too much. After all, with so much glam and glitter it may be easy to forget that there is a down side to having all of the new fashions out there.
The good news is that there are ways to change fashion landscapes so that fashion can become a sustainable good available to the public. On hand to talk about shwopping was Lucy Siegle, writer and journalist who wrote a book last year titled ‘To Die For: Is Fashion Wearing Out the World.’
Her main focus was on the importance of the supply chain, and how it is important to take a closer look at how the fashion industry connects with the consumer. She added that as fashion becomes more tangible and the public starts to see people such as Joanna Lumley in advertising it is clear that looking great is no longer an exclusive hobby.
Siegel also mentioned how five years ago the country would not have been accepting of this and it would not have made sense, so it is interesting to see the revolution in the fashion world in just the last few years and the pathway that it has paved into the future.