New Look announces the launch of ‘New Look Style the Nation’, the brand new advertiser-funded T4 series set to be this summers’ hit show.
The innovative and unique partnership between New Look and Channel 4 celebrates the style and creativity of everyday girls and guys up and down the country, with one lucky stylista bagging a dream job as a New Look stylist.
The series, fronted by Nick Grimshaw, will see the fashion-savvy DJ help the ‘Style Panel’, made up of award winning British designer Giles Deacon and New Look Group Creative Director Barbara Horspool, scour five cities looking for the uber-stylish to compete for the London based stylist job, creating hot looks for the fashion chains’ TV, print and online campaigns.
The six-week series will see the Style Panel, along with Celebrity guests, give their critique as our would-be stylists compete in a head-to-head catwalk competition. The winning collection will be decided by T4 viewers in a live vote, with the winners from each region battling it out at a national final to land the ultimate job as a New Look stylist. One of the show’s most stand-out features is the 2-Screen technology which allows people at home to create their own outfits online, some of which will be modelled in the show itself.
Celebrity favourite Giles, who has previously designed sell-out collections for New Look, said: “We’re looking for individuality, creativity and someone with energy and passion. Fashion is all about fun and we want someone who enjoys different trends and isn’t scared to experiment”.
“We are incredibly excited to be working with T4 on this innovative project. Celebrating our customers’ individual sense of style and excitement for fashion has always been at the heart of what we stand for and this programme helps us do just that”, says Guy Lister, New Look Group Chief Marketing Officer.
“We’re delighted to be bringing such an exciting project to T4 in conjunction with New Look. Fashion is an important area for our viewers and having Nick Grimshaw at the helm with his warmth, humour and knowledge seemed the perfect choice. We envisage the show to be entertaining, innovative with its second screen activity as well as providing a life changing opportunity to one lucky winner”, added Neil McCallum, Head of T4 and Music.
With some of the biggest names on the High Street under her stylish belt, Barbara knows exactly how hard it is to break into the fashion industry; “Every stylista dreams of being paid to live and breathe fashion, shape looks for advertising campaigns and be one step ahead of the next trend. The competition is fierce so this really is the opportunity of a lifetime”.
The New Look Style the Nation team will be visiting London, Cardiff, Birmingham, Manchester and Glasgow throughout May. “Make sure you’re looking super-stylish at all times as we could be spotting you” advises presenter Nick Grimshaw. Stylistas can also apply for the show via channel4.com/takepart.
New Look Style the Nation airs on T4 from Saturday 4th June