Original Grain, the wooden watch brand, has just released its debut video. Offering the fashion savvy a sneak peek behind the scenes at the first ever advertising campaign, the video gives a unique insight into the promotion and marketing of a truly stylish timepiece.
Emerging from the minds of three men in three different settings (Hong Kong, California, and hometown Eugene), Original Grain wood watches are the new generation of watches for the modern man. Sleek, sophisticated, driven and, above all, stylish, Original Grain watches encourage all men to ‘Stay Original’.
Shot on location, the two minute video features a series of ultra hip wooden watches, all designed by the Original Grain team and made from a covetable mixture of 100% natural, luxurious wood and contemporary stainless steel hardware. Known for its commitment to sleek, sophisticated luxe, the Original Grain video is the first from the team but is set to be followed by further video diaries, product launches and vlogs in the New Year.
A number of wooden watches from the debut Original Grain collection can be seen in the video, which charts the making of the collection images. Depicting the timepieces in a range of settings, the film shows the coolly covetable accessories for the modern man toted around town and chilling out with friends.
Co-Founder of Original Grain Ryan Beltran said, “The video was directed by our team and shot on location in hip Hong Kong. It’s the perfect backdrop to our brand, with a thriving fashion scene and urban, sophisticates pushing the boundaries of technology and originality every day. Shooting our debut video was a milestone for the brand and we think it really captures the essence of Original Grain. We didn’t want to do a traditional marketing video but wanted to take those who wear our watches behind the scenes to get closer to our collection.”