‘Real people’ appearing more and more in advertising campaigns

With L’Oreal’s new ad banned for being misleading and people preferring the use of ‘real’ people instead of models in campaigns, it seems as if the tide might be turning in advertising. Since people started to first take note of the fashion industry, including age and size, things have been slowly changing.

For instance, Lanvin has really made a big change for their autumn/winter collection by creating advertisements with people that have ‘real’ shapes and sizes for lack of a better word. In other words, they are still slim, but at least they look real. This would be even more progressive if more fashion houses would jump in and do the same.

Of course, this is not the first time that the fashion world has looked hopeful and then changed its minds, as Mark Fast once really got attention for using the term ‘plus size’ and then it turned out that plus sized just meant a model that was one size up from zero. However, some fashion houses have taken the time to make good on their promise to create fashion for real people and this has helped make a difference in the way that people think.

For instance, Dolce & Gabbana have been using ‘real’ models on and off again for some time, choosing to shoot family groups that include everyone from grandparents to babies.

They have even chosen to use Madonna and while she is not the fifty year old that most people are, she is still middle-aged and it is nice to see someone from her age bracket up on a billboard. The bottom line is that we may almost be to the age of enlightened advertising, and although it has taken years it would not be such a bad thing if this turned out to be true.