An exclusive online marketplace launches this month, designed to offer browsers cutting edge fashion inspiration as well as access to the world’s most coveted new designers and brands. Luxurious, curated and highly desirable, Secret d’Or is a new frontier for the world of online fashion. Featuring collections from over 70 designers, the platform is for fashion forward individuals with a taste for the finer things in life.
The unique pieces are worlds away from conventional high street brands and off-the-shelf collections. Instead, Secret d’Or shines the spotlight on independent labels in a bid to connect forward thinking fashionistas with a top drawer choice of contemporary designers.
Camilla Jerath, Secret d’Or founder said, “In a world of fast fashion there is a new found respect for independent creatives who offer innovative products made with exceptional quality. We have created a curated platform to bring fresh and stylish independent brands to fashion forward men and women who crave unique and limited edition pieces. Take our Portamento shoes for example. Rather than generic designs, our collection is handmade in Italy using only the finest 100% genuine leather.”
The dedicated Secret d’Or team stay at the forefront of fashion by travelling to both celebrated style capitals and up and coming trendy destinations. From London and New York to Hong Kong and Tokyo, the team trawls the globe for fresh new looks, sublime design and impeccable quality. The team have also created a rotating board of style experts who deliver style inspiration and help find and select emerging designers.
Camilla Jerath, Secret d’Or founder said, “We’re out there 24/7 discovering the freshest and most innovative pieces for people with a taste for fashion and a keen eye for quality. The high street can be as underwhelming as it is homogeneous and designer stores as expensive as they can be inconvenient. We’re here to offer a great new alternative to both.”
As well as using the marketplace to order items directly from their favourite new found designers, buyers also enjoy access to the ‘Shhh’ outlet store. Here, Secret d’Or negotiates with designers to offer their stylish audience access to exclusive sales, sneak previews of upcoming collections and the opportunity to place advance orders. For those wishing to delve deeper into the origins of their latest buys, Secret d’Or’s ‘Designer Stories’ is the perfect place to meet the creators behind cutting edge collections.
Membership is 100% free and comes with a range of fantastic benefits. These include sneak peeks at the world’s hottest new designers, access to ‘Shhh’ exclusive sales, expert commentary from fashion and lifestyle experts, fabulous competitions and a 10% discount off first purchase.
Thanks to its cherry picked collections and esteemed industry reputation, up and coming designers are keen to join the site and showcase their creations. A major draw card is Secret d’Or’s inclusion of strong marketing, advertising and PR as part of the professional relationship. This concept is set to be rolled out at the upcoming London Fashion Week where Secret d’Or models will strut the streets dressed in exclusive pieces designed to capture the attention of the media. Using similar strategies Secret d’Or has already helped its designers grace the pages of prestigious fashion magazines such as Grazia, Glamour and Vogue.
Jerath adds, “I hope that Secret d’Or can evolve into the ‘go-to’ platform to be inspired and discover new independent brands from all over the globe.”
Secret d’Or currently stocks pieces from over 70 brands and designers retailing menswear, womenswear, footwear, accessories and more. All UK customers enjoy free shipping and easy returns. International customers can also take advantage of free global shipping offered by many of the featured designers.
“It’s a big world,” says Camilla. “Wear it.”