In 1972, when French Connection was conceived, we set out to create well-designed, stylish clothing that appealed to a broad market. French Connection has since become synonymous with fashion and style.
In an industry inevitably obsessed with image and public perception, it is French Connection’s enduring desire to create and maintain brand credibility and distinctiveness in an ever-crowded market place. Driven by innovation and change, the brand’s strength lies in balancing new and exciting ideas with consistent delivery of quality and affordability. Design is the bedrock of French Connection’s business.
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