The woman behind the current success of Reiss

Only one year ago Manuela Morin took up the role of Reiss’s creative head of accessories, however following two impressive collections which went down well on the high street she has been made creative director of the whole of ladies wear.

She has a terrific CV; her first job was at Bottega Venta, the exclusive Italian label, followed by creative director at Tanner Krolle and head of accessories design at Stella McCartney, it is a. bit like the A to Z of leather goods’ luxury labels.

Morin is excited to be working with Reiss, she said of her new appointment, and says that her goal is to strengthen brand identity and captivate clients. The label is cool, modern and sexy and she hopes to do much more along these lines.

The brand is in the spotlight at the moment and has received worldwide recognition as the Duchess of Cambridge has been seen wearing the brand on several occasions since she wore that cream ladylike dress for her official engagement photograph.

The label, however, is running the risk of losing its trendier customers who prefer the silk blazers and skinny leather jeans of their 1971 range – a more directional casualwear capsule collection.

Manuela Morin is not overly concerned that the brand is a perceived as being a bit posher as the Duchess of Cambridge has loads of great personal style and attitude and it is thrilling for Morin that she chooses to wear Reiss. What better endorsement can you get than that the wife of the future King of England.

This season’s pretty yet gothic romanticism is complimented perfectly with berry red and grey patent court shoes and suede lace-up ankle boots and the minimal day-time totes paired with modern leopard-print clutches are sure to keep fashion magpies and bag enthusiasts happy all season long.